All the business need to adapt to the latest techniques that will help them reach more customers with ease. But, many take the shortcuts to reach the desired visibility on web space. One such option is the private blog network links. It is the black hat SEO practice that is not accepted by the Google algorithm. It is the practice of building links and passing authority to a business website by a network of websites. It can manipulate the search engine rankings and take the business website on the top. You need to avoid any black hat practice at all costs as it will only lead to the website’s downfall. If the Google algorithm detects it, then it can result in the loss of rankings, penalty, blacklist the website, etc.
How To Identify Private Blog Networks
Today, many business organizations opt for the SEO practices that are approved by the Google. So, the probability of getting blacklisted by the Google algorithm gets reduced considerably. Old PBN networks had shared servers, same IP, same WHOIS information, etc. So, with the cross-site technical data, identifying them was easier. With the use of innovative technology and sophisticated techniques, the private blog networks are now harder to spot. But, you can check out for its presence with tools to ensure it is not linked to your business website.
- Hosting: Checking the IP address is the first step to identify the network. Using SpyOnWeb.com or other tools, it is easy to identify the site hosted with others.
- Site Design: The similar design, color scheme, navigation, etc. is a dead giveaway of such networks.
- Themes: The networks may have similar themes. So, it may use the WordPress themes with same theme name. Checking the source code in the browser will give the right idea.
- Site Ownership: The PBN networks have the same ownership. So, check the WHOIS database to know the contact information of the site’s owner. The hidden WHOIS is also a red flag.
- Identical Content: The websites may have copied content. So, copying the content and searching it on Google will reveal if it exists on other websites.
- Backlink profile: The interlinking of sites is available on the Majestic or Ahrefs that contains the largest database of the backlink profile.
- Images and Videos: The duplication of the videos and images is easy to detect b searching it on Google.
The private blog networks have the same or similar backlink profile, so it becomes easy to identify it. Penguin (Google Algorithm) can detect such malpractices easily. So, ensure that your website has not PBN connected to it to avoid penalty.
Protecting A Website From PBN
Although the private blog networks offer good web traffic, it is not recommended by any reputed SEO consultant. So, the business website owners need to steer clear of it as it is considered as black hat practice by Google. But, in many cases, a website can get involved in without knowing. It happens if you outsource the link building process to another party. Buying links or exchanging it can land you in hot water.
So, what is the solution? Acquiring knowledge about the right link-building activity is the key to success. Learning about the Google link scheme practices will help to build links that adhere to the guidelines. Therefore, your activities become more transparent. By putting more effort will ensure you know what exactly is happening. It will avoid any adverse activity leading to negative consequences.
Ideal Practices To Register Success
With the severe competition, every business owner may try to use all the tricks in the trade to gain an upper hand. So, you may see your competitors using the unethical, spam link-building techniques (PBN) to get ahead in the competition. But, remember the unethical practices can only result in severe drawbacks. You can do the right thing by complaining about the malpractice to the webspam compliant and practicing white hat SEO techniques.
You can build good link-building campaigns to reach more customers. The Google search engine will love it and give you the power to stay on top. You can gain the advantage with the ethical practices while your competitors can suffer a penalty or get demoted.
Conclusion
Avoiding the dangerous link building strategy can optimize the search engine optimization of your website. A good website offers valuable content resulting in better visibility. Anything to the opposite will cause negative effects. So, save the time, money, resources, and effort by focusing on better link building strategy that offers better results without any hassles.
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