How to Unlock 7 Hidden Secrets in the SERP

                             How to Unlock 7 Hidden Secrets in the SERP

If you are looking to establish your business, then you need to know about the Search Engine Page Results (SERP). The SERPS are evolving consistently from the early days of the search. Every search engine strives to bring the result that focusses on the user intent. The ultimate goal is to appease the users searching for a product or service on the internet. Google encompasses the diverse content-type modules in the SERP to give a universal search experience to the users. The users can find answers to their queries from featured snippet or highlighted content that may include AdWords or Bing Ads. To keep updated with the cyber market world, you need to know certain tips that will help with the SERP relating to your business.

#1. Mine Information from PPC.
You need creative SEO techniques that can generate good traffic to your site. You are trying to get a foothold in the competitive industry, so you need to dominate the top of the search page to attract traffic. If you are using paid services like Pay-per-click, then you can add a few things with the ads to attract customers. You need to identify the calls-to-action keyword related to the products or services that will increase the efficiency of the content in the ads. Therefore, your team must do proper research that will give an edge over your peers. Use content that will promote your conversion goals. Add elements in the ads that will enhance the tactics to give you an advantage over the competitors.

#2. Use Paid Data to Know the Value of Keyword.
You need to identify the top keyword that will enhance the value of the content and provide more visibility. The Cost-per-click (CPC) data is helpful in understanding the keywords that are important to your business. The purchase-intent keyword (lower-funnel) cost higher than the other keywords. So, it is important to determine the precise queries that will prove a great investment. If the keywords offer great returns, then you can take the decision to get organic ads or paid advertisement. Google Adwords and Bing Ads offer you the service once you sign-in, but third-party software offer you data for free. Tools like SEMrush and SpyFu will offer limited data without spending money that will help you find valuable keywords.

#3. Use Paid Search to Determine the Complexity of Peer’s Landing Page.
Though this tip does not come under the SERP, it still offers you an insight into the competition you face in the cyber world. You can monitor your competitor’s landing page to check its complexity.
If it is different from the main site, then it uses sophisticated code to attract customers. You can understand the language with the condensed content that works for the conversion.
Your competitor may not use a special landing page, in such cases, you need to understand the tactics they use for better visitor conversion. It may vary from email marketing, e-commerce purchase to direct calls.

#4. Check Out the Newsbox.
You need to check the Newsbox for its position on the Google and Bing search engines to identify the keywords that will give you visibility. You need to add it in your SEO content that will connect the brand and topic to give you the desired results.

#5. Plan for Local and Non-local results.
You need to strategize and set expectation according to the competition you are facing in the market. Many search engine result gravitates the non-local results that have a history of strong online purchase behavior. So, understand the competition and set goals accordingly.
#6. Scrutinize the Information in SERP
You need to keep track of the broad searches that will give information about the brand Google associates with for broadest themes. Know the reason for it and implement it on your site. Keep an eye out for negative remarks. Keep track of Google’s Knowledge Graph for better understanding.

#7. Optimize and Secure Knowledge Graph.
You can utilize Google My Business to partially control the Knowledge Graph. You can gain partial control by establishing your brand with strong user-intent that will make you more visible.
If you want to get ahead in the race, then monitor the Knowledge Graph to identify the differences in brand searches. You can also include icons (social media chiclets) in the Knowledge Graph to establish your strong presence in the social media pages.

Source: Omniscient It Solutions

What SEO Really Needs?

Search Engine Optimization is a hot topic in the web world. It is due to the fact that a business can make or break due to its SEO strategy. So, if you need more visibility for your business, then you need to opt for the right SEO practice that can help your customers access the webpage. While people search in the websites, the relevant terms must direct them to your site. Therefore, you need to make the web pages easy to scan and index by the search engine indexing software. How is it possible? Let’s see the steps you need to follow to make your SEO strategy become a huge success.

1. Awareness About The Search Engine Algorithm

In the web world, Google is the King in search engines. So, it is responsible for the majority of traffic in the web world. So, if you want your business website to become popular, then you need the Google search engines to direct the customers to your web pages.

It is possible only by ranking high in the web pages results. So, you need to know about the working of the search engine algorithm to design and develop content that meets the guidelines set by the search engine algorithms. Google is improving its algorithm as time progresses. So, the sophisticated algorithms now return the users the best-matched pages for their queries.

It is to improve the user’s experience. But, when you want your business website to reach the top. You need to remember the search engine algorithm and design content that meets the expectation of the search engines.

2. Prepare A List Of Dos And Don’ts

To optimize your SEO, you need to jot down the list of dos and don’ts suggested by the search algorithm. Following the dos and ditching the don’ts can help you develop a webpage that meets the requirements of the search engine algorithm. Confusing? Here is the example of the list of do’s and don’ts that will give you an idea.

Dos

• You need to develop relevant content that focusses on your keywords as the search engine selects pages according to the right use of the keyword.
• Always select high-quality links to avoid your content look like spam. Quality of the links matters instead of quantity.
• Optimizes the images in the sites to make the search engine rank your pages higher.
• Develop highly relevant content without any repetition as Google loves fresh and valuable data.

Don’ts

• Linking too often to the external sites can harm your SEO.
• Overuse of keywords can make your content look invaluable to the search engine.
• Adopting black SEO practices can only do harm to your websites in the future.

3. Develop New Strategy Depending On Search Engine Algorithm

Google search algorithms are kept the secret to avoid any manipulation. But, it should not affect your SEO as you need to follow some basic factors that will rank your page higher. You need to keep track of the algorithm change to make the necessary changes to suit the guidelines set by the search engine algorithm.

4. Apply Strategy According To The Algorithm

Remember that the search algorithm consists of a collection of formulas and algorithms with own task as well as purpose. It comes up with the results that will satisfy the user. So, you need to focus on deriving the right strategy based on the algorithm. Depending on the algorithm, you need to change the SEO strategy and implement it. By doing so, you make the content accessible to the Google search algorithms. It allows Google to scan and index your web pages without any problem.

5. Monitor, Correction, And Innovation

You always need to monitor for the algorithm update. It will give you the idea of the area that is updated. So, you can use the information to interpret the aspect of the site that undergoes adjustment in the update. You also need to work out how the adjustment can fit into the large objective of the engine. Based on the information, you need to make the changes in your business website.

It will help meet the updated guidelines and keep your page highly relevant. You also need to understand the importance of entities. It will help you figure out the right links that will work favorably to enhance the ranks of the website. Make adjustments that will attract users and satisfy them. The improvement you make on the website depending on the user expectation can help you stay relevant in the search engine result pages.

Every customer types a query in the Google search engine to find a relevant answer and not billions of pages. Therefore, the Google search algorithms sort through billions of pages to provide the relevant results within no time. So, the series of algorithms analyze the query submitted by the users can return the information required. If you want your business sites to feature in the SERPS, then you need to optimize your SEO based on the algorithms.

Source: What SEO Really Needs?

Domain Authority and its Importance

Why Domain Authority play Important role in Off page SEO ?

Search Engine Optimization (SEO) is the new mantra that everyone follows to get high ranks for their website. A good SEO campaign is essential for digital marketing that will make your business website visible among your customers and target market. SEO aims to optimize your website and make it rank higher on the Google Search Engine Pages (SERP). It is important to rank higher as most people only look for the search results on the first page.

The SEO not only improves the traffic of your website but also improves the credibility and user-friendliness of your site. So, you can make your website a common name by opting for the services from a trusted digital marketing company. Search engines use algorithms that are complex in nature to sort the pages and index them for the users.

It decides the order in which they will appear on the SERP. The digital marketing services include SEO that will help provide more information about your sites to the search engines and get high ranks. A normal SEO consists of two components, the On Page and Off Page SEO. Most people give importance to on-page SEO alone while they forget the influence of Off-page SEO. You need good off page SEO techniques to score high rankings. Wondering how? Read ahead.

What Is Domain Authority?

In digital marketing, Domain Authority is highly relevant. It refers to the search engine ranking score that has the ability to predict the performance of a website on the SERPs. Developed by Moz, the score varying from one to hundred can determine the rank of your business page. If you get a higher score, then it means you can secure high rankings. Therefore, high DA score can make your webpage appear on top of the search results. The IT company with years of experience can help you gain high ranks by strengthening the following factors:

• Linking your websites to high-quality websites and not to spam/illegal web pages
• Getting mention and links from other blogs or websites with high DA

What Is Off Page SEO?

Domain Authority is an important part of the off page SEO. Now you may wonder what the off page SEO really means. It refers to the techniques adopted by the SEO services to improve your website’s rank in the search engine results. As the name suggests, it is performed outside the website. An experienced digital marketing company can promote your website with activities like social media marketing, link building, and social bookmarking to help it achieve higher ranks. Off-page SEO is an important step in Website Optimization that many forget as they give more prominence to the on-page SEO.

Importance Of Domain Authority And Off Page SEO

Domain Authority and off page SEO are interconnected with each other. The experienced digital marketing services understand it well. So, both hold high importance for ensuring your website’s visibility.

• The digital marketing focuses on projecting your website in the positive light to the users. So, the domain authority can provide the references from other trusted website that will make your site/brand known in the social media platform. Social media marketing is the important step in off page SEO to make your business a common name among your customers.
• You get the business exposure online by getting high ranks, more social media mentions and more visits from your customers. It is possible only with off page SEO and high DA as your customers can trust your brand. It will establish a loyal customer base and make your brand well-known among users.

• Off page SEO can optimize your website by attracting more customers to your webpage. With the high DA, you can rank higher on the search pages and increasing the traffic to your business website.

The company can provide services based on your market requirements that will help your customers click your page. So, you can make your business presence felt with the effective SEO technique adopted by a trusted company

Role And Relation Between Domain Authority And Off Page SEO

The domain authority is one of the crucial off-page SEO factors that influence your web page ranking. But, you may think the domain authority is out of your control. The digital marketing services can help your website establish a trust that will make the search engines rank your page higher.

• The off page SEO techniques like link building can directly influence the domain authority. When your inbound links are from the website with high DA score, your page can get noticed in the SERPs.
• The DA and off page SEO need to comply with the rules and practices suggested by the search engine to get high ranks.

The on-page SEO alone will not make your website a popular one on the web world as you have tough competition in the market. So, you need the assistance from a professional digital marketing company that knows the in and outs in the SEO world and provide solution appropriately. With the help of Off Page SEO, you can make your website and brand popular and reach your business goals with ease.

Source: Domain Authority and its Importance

Importance of Copywriting in Digital Media

Importance of Copywriting in Digital Media

Why does anyone write at all? The purpose is to sell a product or a service. It could for a blog

or it could be for one of those copywriting stents for a digital media deal. People need that

brands and products are introduced to them in a way they do not forget it. Having catchy

lines, having a strong story associated with the campaign makes it one of the best deals. Copy

writing is something stronger and bonds instantly with the buyer. It should be so fascinating

that the buyer is inspired to go and buy that product as soon as possible.

This can be beneficial for any business in many ways. It is like a promotional activity that is

all based on the quality and relevancy of content. Well-Written advertising material can

work amazingly for any business. Text on website, brochures, emails, websites, catalog

and more play important role in making any brand successful.

A copy is everywhere you can find it. On the product, on the hoarding, on those TV ads,

literally and practically everywhere the customer can spot it; the copy has to be there. You

recognize it with the symbols, you recognize them with the logos, you recognize them by

sheer color. That is the power of great copywriting. You not only manage to build a rock

solid brand image for your client or your company but also create a trustworthy name for

yourself. Your website gets picked out first where your clients look for testimonials and

reviews. It gives them a reason to pick you instead of other brands.

SEO with quality content helps you gain that traffic on the website and optimize those search

results such that they recognize you with your brand name. it helps you stay higher on the

ranks, it helps people find out without any hassles. Additionally, keep rolling out crisp

content which is fresh and intriguing to keep your customers hooked. A beautiful UX

experience helps your website be more interactive and customer friendly which makes sit

stand out. On the other hand, you get to understand how interactive your content is with the

users.

Read more: Why digital marketing is so important for every business?

Voice search Optimization will be the Future Demand

Do you have any idea about the voice Google searches?

Is it the future of SEO industry?

Well, nowadays people prefer voice search via their mobile rather than typing. This is the simple way to search anything via search Google. Voice search is an advanced technology that allows you search anything over internet using your voice and a smart device. SEO experts and companies have started taking voice search seriously and they have started working over it. Voice search is now a key determining factor in your Search Engine Optimization efforts. More than 50% searches would be made via voice in future. Every business and brand should be voice search optimized as there are so many good reasons to do so.

Voice search has gained popularity:

Some of the biggest and top technology providers have developed virtual assistants which are voice enabled. Adaptation and utilization of such devices have risen and people have started using voice as query input medium. Most of the searches across android devices and Google app are currently voice. This is going to impact the search industry in big way.

Voice Search: Best Medium of interaction with search engines:

People avoid typing words in search box and prefer talking into Google Home, Apple’s Siri, Microsoft’s Cortana, Amazon Echo and many more such digital assistants. People have these digital assistants in their pockets in the form of installed app in their smart devices. Way of searching queries has changed means the search industry has also impacted.

Future internet searches will be voice searches?

All households all across the world will have smart speaker in future?

This may be happen as many of the online sources, blogs and reports indicate that voice searches will be more popular.

Long tail Keyword Conversion:

It also boosts your long tail keyword conversion. Instead of typing long questions in search boxes, people prefer to use voice search option for longer search queries like “which is the perfect cafe in Delhi and how far it is from Delhi airport”. This long search will be quite easier via voice search so people choose it over typing. People have started asking long questions rather than typing few keywords in the search box.

Voice search is going to impact search queries. Now there will be more questions like “who/what, how, where and when”. People will ask more questions and local searches will be more. It is really going to change the people’s way to search anything via search engines.

This is like an alarming sign and digital marketers should accept the fact and focus on voice search optimization.

Few Voice search optimization tips:

• Mobile optimized site:

If you are a business owner or digital marketing firm that wants to boost SEO then you make sure your business website should be mobile optimized. If you don’t have it, you are already behind.

• Include broad match keywords:

You have to expand your search campaign by including broad match keywords as people are going to ask questions to the search engines as we mentioned above “where/what/who/how”.

• Include questions

You need to include all the questions who/what/where/when/how and you need to optimize them separately as they have separate value. These questions should include all the relevant keywords in natural way.

• Create FAQ style content

You need to be listed in local properties like yelp and much more. You need to create FAQ style content for the search engine optimization perspective. It will have question and answer that may resolve the query of the user and he/she will find it useful. You should have clear and precise answer of each and every single query to win the race of rankings.

It is also very important to understand the speak searches are very different and search optimization needs a great shift when it comes to product categorization or content creation. It will also impact keyword research as voice searches are mostly focused on questions. Keywords will be structured around questions. Voice search optimization is going to be in demand soon.

Hope you like the post, do comment if you have any query regarding voice search optimization and its future.

Source: Voice search Optimization will be the Future Demand

Why digital marketing is so important for every business?

Strong digital marketing help find success and business goals and it is equally essential for all sorts of businesses. There are so many advantages to be gained from digital marketing including build customer trust, enhance online presence, boost search engine rankings and much more.

Digital marketing is the need of every business in today’s era, whether you are a small business or large enterprise, you should have a strong and positive online reputation. This can be achieved by getting your products and services promoted on various online platforms so that people can note your online presence and it helps build trust.

Digital marketing is associated with so many processes including search engine optimization, paid marketing, social media optimization, email marketing, content marketing and much more. You should be visible in search engine rankings, your presence should be on various social media channels and much more. These digital platforms provide you online visibility and help make you a strong and reliable brand.

Here in this guide, we have mentioned various reasons that make digital marketing very important for every business.

• It costs less as compared to traditional marketing:

Traditional marketing tactics are associated with TV and print that may cost more as of difficulty in tracking return on investment and expensive resources. Digital marketing is associated with market research, analysis and tracking phases that help figure out which approach or campaign works well. This is cost effective marketing technique for small and medium businesses and they can easily track the campaign success and ROI.

• Good for small and medium businesses:

Large businesses may have large budget to run their campaign and they can easily spend on advanced software and paid ads but this is not possible for small and medium companies so such companies can build audience and improve brand awareness by using digital marketing services.

• Social media marketing to build trust:

Recommendations automatically make you trustworthy business or build trust. Social media channels are great way to engage the audience and potential customers. A good digital marketing company uses all the online marketing approaches in the best way to bring out the best result.

• SEO makes your company to be seen on search engine listings:

Search engine optimization puts your company where potential customer can find you. Everyone uses search engines to find out the best companies or service providers, if you get listed in the top listings, you can get more attention from the audience. Company’s Google ranking can be improved by using SEO tactics. Once you secure the top ranking in natural or organic search engine results, you can get massive traffic to your site via search engines and it proves helpful to you.

• Email Marketing: The best communication tool

Most of the customers prefer to hear from the business or brands via Emails. This is the best way to convey message directly to the potential and existing customers.

• It helps you grow quickly

It delivers conversion. There are so many products that allow you to track the incoming traffic to your site and percentage rate of the conversion. Business owners can easily use some techniques and tools to measure the ROI or success of digital marketing campaign.

• It helps generate better revenue

Effective digital marketing techniques prove beneficial for each and every business as it generates higher conversion rate. Internet is the best medium to take your business to the next level by enhancing online presence.

• It facilitates interaction with targeted audience directly

When you get an opportunity to communicate or interact directly with targeted audience, you come to know what exactly your audiences want from you. It helps you understand the scope of improvement and client taste and you will work towards it. You will be able to offer better services as per the client expectation and it will also boost your sale, revenue and success.

• It caters to the mobile users

Most of the people use only their gadgets (mobile, laptop and computer) to search anything via internet or buy something. Digital marketing helps make brand website or online store mobile friendly and easily accessible by mobile users.

Hope you like the post, do comment if you have any query regarding digital marketing and its benefits.

Source: Why digital marketing is so important for every business?

Best Linux distros for small businesses

Running a small business is no easy task. The last thing you need is extra complexity in your IT infrastructure – so why turn to Linux? Well, it could (if you’re lucky) actually turn out to be a less complex choice for many tasks, depending on the distribution you select. And, critically, Linux is free; at least if you don’t figure in support costs. That’s an overhead ticked off the list. So what’s the best choice for your small business? We’ve approached this selection with a few criteria in mind. Stability must come first: if you’re putting a distro to work, uptime is critical. Solid support provision comes a close second. We’ve also considered practical capabilities, which is why you’ll find a couple of non-desktop distributions on our list.

1. CentOS

One of the world’s most popular server distros

Enterprise-class Linux for anyone

Familiar default Gnome desktop

RPM package management system

Built on the solid foundation of Red Hat Enterprise Linux (RHEL) – and, indeed, officially funded by Red Hat as of 2014 – CentOS is undoubtedly a distro with strong credentials. Its default Gnome desktop is pleasant and reasonably familiar to most computer users, the RPM package management system is widely supported, and it’s equally at home on workstations and servers. CentOS harness the open source components of its parent OS, which actually make up the majority of RHEL. Only Red Hat’s trademarks and a few proprietary components are omitted. Thanks to this unique partnership, updates tend to flow to CentOS only a day or two after they hit RHEL. In other words, this is enterprise-class Linux that anyone can use. CentOS is now one of the world’s most popular server distros and is perfect if you want to build serious hardware appliances without paying for a Red Hat subscription. While the CentOS community can provide some useful advice free of charge, professional support is the key reason for using RHEL. Server prices for Red Hat combined with a support package start at $799 (around £600, AU$1,065) per year, so it could be prohibitively expensive for small business use.

2. ClearOS

A distro administered entirely from a web interface

Nifty alternative to commercial server platforms

Relatively easy-to-use

Professional tech support

ClearOS and CentOS are pretty close cousins. Both run many of the same packages inherited from RHEL, and can benefit from the swift Red Hat release cycle. But while CentOS is a functional desktop OS, ClearOS is designed primarily as a server platform and an alternative to commercial options like Red Hat Enterprise Server or Windows Small Business Server. The OS is administered entirely from a web interface so you won’t need a keyboard, mouse, or even a monitor connected to the machine once ClearOS is installed.

Because of its tight focus, ClearOS is actually easier to use than most server operating systems. That web interface makes installing this operating system’s various components a breeze, so you can easily set up a firewall for your business, manage an email server, install a file server or more – all safe in the knowledge that each of these components will (most likely) work perfectly together. ClearOS 7 is supported professionally by a dedicated ClearCARE team. It also includes software packages that have been thoroughly tested for stability. Prices start at $108 (£80, AU$140) per year. You might also be interested in ClearVM, the team’s virtualization solution – the free version allows you to finely manage the precise performance of two virtual machines and eight CPU cores.

3. OpenSUSE

Used as the basis for SUSE Linux Enterprise

Runs well on older hardware

Even works on a Raspberry Pi

Secure and stable OS

While CentOS is an open source OS based on a paid-for release, OpenSUSE works in reverse. This community-developed operating system is used as the basis for the commercially-supported SUSE Linux Enterprise. SUSE actually borrows a lot from Red Hat, including its RPM package management system, but isn’t a direct clone.

OpenSUSE is one of the few distros to use the graphically-heavy KDE window manager by default, though you can also install Mate, LXDE and others. This means it can run on older hardware. In fact, if you’re looking to run small web appliances, the latest version will run on a Raspberry Pi and includes a huge number of packages. OpenSUSE now follows a rolling release model, which means updates are regularly available without you having to manually upgrade every 18 months as before. This makes for a much more secure and stable operating system.

4. IPFire

An all-in-one Linux watchdog

Very impressive security solution

There’s paid tech support if needed

Not easy to configure

If you’re running a small business, the security of your network should be as important a concern as the behavior of your employees. IPFire ticks both these boxes at once. It’s an all-in-one Linux appliance: install it on a machine which sits between your internet connection and your network switch and it’ll do everything from managing IP addresses to protecting you with a firewall, and controlling what sites your workers are allowed to visit and when.

It does require a certain level of knowledge to get IPFire installed, and its unique nature – it’s constructed from scratch, not forked from any specific version of Linux – means it won’t be quite as easy to configure as other distros may be. Thankfully there are regular ‘Core’ updates, which incrementally keep IPFire up to date with the latest security and app updates. IPFire is managed via a web interface and requires at least a machine with two network connections. There’s an excellent installation handbook and paid support is available if necessary.

 Source: Best Linux distros for small businesses