Omniscient IT Solutions Pvt. Ltd.: 2020

As everybody knows that, whole world is fighting against the covid-19, which is declare as a pandemic disease by WHO. We don’t have any Proper treatment or medicine for this virus. So prevention is cure to fight against corona Virus and Complete lock down is the first step to save our country and family from this dangerous virus.

First lock down for 21 days was completed. But As we did not get complete hold on corona patients . That is why government announced for lockdown 2, until 3^rd may 2020.

During this, lock down period every business has been suffering from, low business, financial problem, and lack of demand of product and services.

Today we are going to tell you the important aspects of business during lock down. If you focus on the following points then your business will be survive during lock down and after lockdown, your business get a amazing boost.

1) Digitized your business:-

Today’s time, all business already has their online presence. But If still your business do not have Digital presence than this is the right time. You should get focus on your business digitization with strong impact.

2) Focus on your business branding

This is the right time to enhance your product or service branding. Focusing on the review and product or service quality. Promote your service testimonial and product review at social media platforms.

3) Self control

This is the hard time for business owners. So most important thing you need to focus on your self-control on investment and services. Just wait for right time to enhance your sale and right time, right investment will boost your business soon, so do not panic, and have self-control on your decisions.

4) Discipline in your work

During lockdown, maximum business owners provide work from home to their employees, so their business can survive from this difficult time. But you have to maintain the discipline in your work process. For this you should make work schedule for employees, coordinate with them regularly, and collect work report. This is the simple way to make discipline in your work from home process.

5) Focus on your business weak points

Find the weak points, which effects your business growth and focus on those points by resolving problems.

6) Follow dead leads

As a service provider company, this is the right time to follow your dead leads again. Right approach, with right way, you can convert them as clients.

7) Provide hot offer or discounts for users

During lockdown period, Provide hot deal, offers, and discount to your users. This is the right way to attract more clients during this hard time.

8) Show Gratitude to your existing clients

Show gratitude to your existing clients by offering them free services. So they can feel connective with you and your company.

We hope you should try above Points for your business and can wind during this lock down.

For IT related services you can contact us at :- www.omniscientitsolutions.com

And for more business boosting ideas you can contact us on :- +91-9811 0273 10

+91-9999 075 909

New Strategies for Digital Marketing 2020

Omniscient IT Solutions pvt.ltd

There are so many digital marketing strategies, and sometimes it can be terrifying when you're seeking to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear perception of their business, product, and demographics before picking a digital marketing strategy that will be effective for their needs.

When it comes to your digital marketing campaigns, you don't want to ruin your time by choosing the wrong one, and you need to stay on top of your lead generation activities as well.

Here’s a comprehensive how-to design that can help you drive customer engagement, boost brand awareness, and generate leads in 2020 and beyond.

The Most Effective Strategies

According to Smart Insights, the most productive strategy in 2019 was social media marketing, followed by content marketing, and the least was data management, with SEO being somewhere in the heart of it all.

While this is by no means cut and dry (some strategies will work better than others, depending on several variables), it does offer an impressive impression as to the most probable methods of lead formation.

Email and video each continually stand out as efficient ways to market almost any product through any industry, though in the chart listed with Smart Insights, it’s not as powerful as content or social media marketing.

What matters more than the type of marketing you are doing is whether or not your all-around approach is well-matched with your brand and message. To that end, the following are some considerations for creating an effective campaign in the context of your business.

Stay Nimble

Here’s the thing about digital marketing: it’s a bit of a trial and error process. So while you want to make a plan, you also have to be flexible with:

Shifting SEO patterns
Upcoming trends
Your content calendar and timeline
One or two social channels only (the ones that perform best)
Which KPIs to focus on
When to get progress reports, where you can discuss and regroup

A successful strategy will always need some tweaking and as such needs careful and continual monitoring and adjusting. If you’re working alone or in a small company, don’t be afraid to hire outside consultants to help you dig through your metrics and redefine goals if something doesn’t seem to be working the way it was planned.

Deeply Understand Your Customer

No digital marketing strategy will be effective if you don't first have a clear understanding of who buys your product and why they buy it. Where and how they buy it may or may not be relevant as well. Dig deep and explore various demographics to not only understand what they want to buy but also understand what they're concerned with culturally, socially, and politically.

An example of customer awareness is Airbnb's success with #weaccept, initially a Super Bowl ad that came out after President Trump's travel ban. It had 5 million views in a month on YouTube, plus the well-received hashtag gained plenty of celebrity attention. That is not to say that you should take the risk of being political, but being culturally sensitive, especially when on-brand, is never a bad thing.

Mercedes’ #MBPhotoPa ss campaign is just one of many examples of campaigns that used a combination of technology, authenticity, and a simple message with an influencer partnership to capture the attention of animal- and adventure-lovers. This video was part of the campaign. It offers a 360-degree VR view of a canine Instagram star, Loki, and his owner Kelly Lund driving through snowy mountains in a Mercedes. The campaign featured a variety of real people having real adventures, which made it go viral.

Form a robust profile of your audience and inform your tactics by:

Defining the channels that fit key demographics best
Speaking their language, considering that “language” isn’t just words
Understanding their pain points and how to switch on emotions
Creating useful personas for each of your demographics to help you visualize their lives and predict buying patterns
Being culturally aware
Considering unique partnerships such as with influencers
Focusing on action-oriented experiences and results rather than the product itself
Using well-developed automation tools for highly detailed segmentation and targeting

Focus on the End Result

In marketing and product development, there is often so much emphasis placed on the product and the "numbers" surrounding it (profits) that sometimes people lose sight of the need that the product fulfils.

What truly matters is who you are marketing to, and why. You need to understand their pain points to get what they’re ultimately doing with your product. In other words, when you demonstrate the post-buying moments, they’ll then remember why they need it in the first place.

Use Content for Lead Generation

There are many ways of generating leads, but one tried and tested method is by providing valuable written content and distributing it appropriately. When you tie your blogs and articles to a specific offer via a landing page, you boost your conversion potential. According to Entrepreneur, bloggers are 13 times more likely to have a positive ROI, and companies have the same type of results.

Go Live and Use Audio

When you take the lead on organizing and hosting in-person events, including live webinars that can also be distributed to valued contacts later or used as a special offer, you're establishing authority and connectivity in the field. And the best part is that these events don't even have to be formal. If you know that a few peers in your field are in the same city as you, you can plan a meetup night to connect.

Anything that you record in high-quality or that you do to facilitate education and connection will stick in people's minds.

Focus on Mobile

According to Statistica, some 4.78 billion people worldwide will be connected to mobile phones as of 2020. And Convince & Convert claims that 40% of shoppers consult at least one social or search channel as they shop and that 4 out of 5 shoppers use their smartphones as part of their regular consuming habits.

If you think about it, this is truly becoming the norm. Whether you're looking up reviews for a popular video game, checking restaurant ratings on Yelp or simply seeing if your local store has the right item in stock, you're using mobile a lot for basic consumer needs.

With that in mind, here are a few ways you can ensure that your mobile marketing strategy stays on track:

Optimize your website for both desktops and smartphones
Use clickable phone numbers, addresses, and CTAs (calls to action)
Make sure your contact details are connected to a map app
Ensure a quickly loading website
Always review ads for social media or other types of mobile-friendly platforms

Use Content to Show Authority & Authenticity

Don't just use social to "post" – you want to share your own company’s values and mission no matter what channel or method you’re using.

A few tips on this:

Get personal with live videos. Provide interactive elements and behind-the-scenes looks at the company or product whenever possible.
Offer ongoing learning and education as a part of your brand’s mission, whether it’s about the brand itself or about a cause it’s close to.
Use podcasting and written interviews to generate content on a conversational level and ensure that you have SEO-optimized, authoritative content out there on the web.
Post your live and other videos to your website and even embed them in ads. Video is one of the top-converters, and it doesn’t require a high budget to use well.

And don't forget the emotion-based storylines. Stories that appeal to the real people behind your company can be beneficial. They make your company appear more personable and approachable, building trust. Consumers are looking for more meaning behind their purchasing habits. Give them a good reason to continue choosing you.

Review and Refine

When you first develop your marketing plan, you must include key performance indicators (KPIs) that fit with crucial business goals. You need to have a plan in place to understand your goals and objectives. Then, once you understand these, you can monitor the metrics giving you information about the KPIs that matter.

So, you'll need to:

Step away from vanity metrics – that is, don’t pay attention to the numbers that aren’t crucial parts of your long-term success
Use KPIs to measure success, but don't have them set in stone (i.e., be flexible)
Set up continuous intervals for analyzing, understanding, measuring, and then reporting
Understand how to isolate critical metrics if it looks like something is not working

The Bottom Line

The bottom line with any digital marketing campaign or tactic is to stay aligned with your core purpose, not just your product. Focus on benefits, address customer's real needs, and understand what makes them tick. As well, stay on top of which social trends are affecting various demographics. Remember that it's your job to "follow" the customer and not the other way around.

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Omniscient IT Solutions Pvt. Ltd.

Thursday 30 April 2020

How we can wind during this lockdown?

Thursday 12 March 2020