How to Unlock 7 Hidden Secrets in the SERP

                             How to Unlock 7 Hidden Secrets in the SERP

If you are looking to establish your business, then you need to know about the Search Engine Page Results (SERP). The SERPS are evolving consistently from the early days of the search. Every search engine strives to bring the result that focusses on the user intent. The ultimate goal is to appease the users searching for a product or service on the internet. Google encompasses the diverse content-type modules in the SERP to give a universal search experience to the users. The users can find answers to their queries from featured snippet or highlighted content that may include AdWords or Bing Ads. To keep updated with the cyber market world, you need to know certain tips that will help with the SERP relating to your business.

#1. Mine Information from PPC.
You need creative SEO techniques that can generate good traffic to your site. You are trying to get a foothold in the competitive industry, so you need to dominate the top of the search page to attract traffic. If you are using paid services like Pay-per-click, then you can add a few things with the ads to attract customers. You need to identify the calls-to-action keyword related to the products or services that will increase the efficiency of the content in the ads. Therefore, your team must do proper research that will give an edge over your peers. Use content that will promote your conversion goals. Add elements in the ads that will enhance the tactics to give you an advantage over the competitors.

#2. Use Paid Data to Know the Value of Keyword.
You need to identify the top keyword that will enhance the value of the content and provide more visibility. The Cost-per-click (CPC) data is helpful in understanding the keywords that are important to your business. The purchase-intent keyword (lower-funnel) cost higher than the other keywords. So, it is important to determine the precise queries that will prove a great investment. If the keywords offer great returns, then you can take the decision to get organic ads or paid advertisement. Google Adwords and Bing Ads offer you the service once you sign-in, but third-party software offer you data for free. Tools like SEMrush and SpyFu will offer limited data without spending money that will help you find valuable keywords.

#3. Use Paid Search to Determine the Complexity of Peer’s Landing Page.
Though this tip does not come under the SERP, it still offers you an insight into the competition you face in the cyber world. You can monitor your competitor’s landing page to check its complexity.
If it is different from the main site, then it uses sophisticated code to attract customers. You can understand the language with the condensed content that works for the conversion.
Your competitor may not use a special landing page, in such cases, you need to understand the tactics they use for better visitor conversion. It may vary from email marketing, e-commerce purchase to direct calls.

#4. Check Out the Newsbox.
You need to check the Newsbox for its position on the Google and Bing search engines to identify the keywords that will give you visibility. You need to add it in your SEO content that will connect the brand and topic to give you the desired results.

#5. Plan for Local and Non-local results.
You need to strategize and set expectation according to the competition you are facing in the market. Many search engine result gravitates the non-local results that have a history of strong online purchase behavior. So, understand the competition and set goals accordingly.
#6. Scrutinize the Information in SERP
You need to keep track of the broad searches that will give information about the brand Google associates with for broadest themes. Know the reason for it and implement it on your site. Keep an eye out for negative remarks. Keep track of Google’s Knowledge Graph for better understanding.

#7. Optimize and Secure Knowledge Graph.
You can utilize Google My Business to partially control the Knowledge Graph. You can gain partial control by establishing your brand with strong user-intent that will make you more visible.
If you want to get ahead in the race, then monitor the Knowledge Graph to identify the differences in brand searches. You can also include icons (social media chiclets) in the Knowledge Graph to establish your strong presence in the social media pages.

Source: Omniscient It Solutions

Best Linux distros for small businesses

Running a small business is no easy task. The last thing you need is extra complexity in your IT infrastructure – so why turn to Linux? Well, it could (if you’re lucky) actually turn out to be a less complex choice for many tasks, depending on the distribution you select. And, critically, Linux is free; at least if you don’t figure in support costs. That’s an overhead ticked off the list. So what’s the best choice for your small business? We’ve approached this selection with a few criteria in mind. Stability must come first: if you’re putting a distro to work, uptime is critical. Solid support provision comes a close second. We’ve also considered practical capabilities, which is why you’ll find a couple of non-desktop distributions on our list.

1. CentOS

One of the world’s most popular server distros

Enterprise-class Linux for anyone

Familiar default Gnome desktop

RPM package management system

Built on the solid foundation of Red Hat Enterprise Linux (RHEL) – and, indeed, officially funded by Red Hat as of 2014 – CentOS is undoubtedly a distro with strong credentials. Its default Gnome desktop is pleasant and reasonably familiar to most computer users, the RPM package management system is widely supported, and it’s equally at home on workstations and servers. CentOS harness the open source components of its parent OS, which actually make up the majority of RHEL. Only Red Hat’s trademarks and a few proprietary components are omitted. Thanks to this unique partnership, updates tend to flow to CentOS only a day or two after they hit RHEL. In other words, this is enterprise-class Linux that anyone can use. CentOS is now one of the world’s most popular server distros and is perfect if you want to build serious hardware appliances without paying for a Red Hat subscription. While the CentOS community can provide some useful advice free of charge, professional support is the key reason for using RHEL. Server prices for Red Hat combined with a support package start at $799 (around £600, AU$1,065) per year, so it could be prohibitively expensive for small business use.

2. ClearOS

A distro administered entirely from a web interface

Nifty alternative to commercial server platforms

Relatively easy-to-use

Professional tech support

ClearOS and CentOS are pretty close cousins. Both run many of the same packages inherited from RHEL, and can benefit from the swift Red Hat release cycle. But while CentOS is a functional desktop OS, ClearOS is designed primarily as a server platform and an alternative to commercial options like Red Hat Enterprise Server or Windows Small Business Server. The OS is administered entirely from a web interface so you won’t need a keyboard, mouse, or even a monitor connected to the machine once ClearOS is installed.

Because of its tight focus, ClearOS is actually easier to use than most server operating systems. That web interface makes installing this operating system’s various components a breeze, so you can easily set up a firewall for your business, manage an email server, install a file server or more – all safe in the knowledge that each of these components will (most likely) work perfectly together. ClearOS 7 is supported professionally by a dedicated ClearCARE team. It also includes software packages that have been thoroughly tested for stability. Prices start at $108 (£80, AU$140) per year. You might also be interested in ClearVM, the team’s virtualization solution – the free version allows you to finely manage the precise performance of two virtual machines and eight CPU cores.

3. OpenSUSE

Used as the basis for SUSE Linux Enterprise

Runs well on older hardware

Even works on a Raspberry Pi

Secure and stable OS

While CentOS is an open source OS based on a paid-for release, OpenSUSE works in reverse. This community-developed operating system is used as the basis for the commercially-supported SUSE Linux Enterprise. SUSE actually borrows a lot from Red Hat, including its RPM package management system, but isn’t a direct clone.

OpenSUSE is one of the few distros to use the graphically-heavy KDE window manager by default, though you can also install Mate, LXDE and others. This means it can run on older hardware. In fact, if you’re looking to run small web appliances, the latest version will run on a Raspberry Pi and includes a huge number of packages. OpenSUSE now follows a rolling release model, which means updates are regularly available without you having to manually upgrade every 18 months as before. This makes for a much more secure and stable operating system.

4. IPFire

An all-in-one Linux watchdog

Very impressive security solution

There’s paid tech support if needed

Not easy to configure

If you’re running a small business, the security of your network should be as important a concern as the behavior of your employees. IPFire ticks both these boxes at once. It’s an all-in-one Linux appliance: install it on a machine which sits between your internet connection and your network switch and it’ll do everything from managing IP addresses to protecting you with a firewall, and controlling what sites your workers are allowed to visit and when.

It does require a certain level of knowledge to get IPFire installed, and its unique nature – it’s constructed from scratch, not forked from any specific version of Linux – means it won’t be quite as easy to configure as other distros may be. Thankfully there are regular ‘Core’ updates, which incrementally keep IPFire up to date with the latest security and app updates. IPFire is managed via a web interface and requires at least a machine with two network connections. There’s an excellent installation handbook and paid support is available if necessary.

 Source: Best Linux distros for small businesses

Importance of Online Reputation Management for your Business

Reasons Why Digital Marketing should be used for Small Business?

Digital marketing is a great way of letting your products known to the general public. Gone are the days when people depended on TV advertisements and huge hoardings to get information. People do seek out for new options and trends and they anyway do it through social media and other digital platforms. Internet and search engines have become easier way to gather information. What if your business get noticed by the people on various popular and reputed digital platform? It may bring a positive impact on the minds of the people.

Integration in YouTube Ads, Facebook posts, sponsored tweets and major Instagram posts are only next to normal these days. when you are just starting out, you digital marketing campaign does matter a lot because you are new, and people do not know about you. If people do not know about your or are not aware of your product, why, rather how would they purchase it. Be it retail or software, advertising is essential. And the source of advertisement or digital marketing should have a better client reach affecting the calculated target audience.

As more and more people get to know about you through these digital mediums or if your digital marketing strategy works, it will bring out the customer to you. It could be through pop up ads or through your website which gives them a fair idea of the product you are offering. It could be services too! However, the information has to be complete and accurate. As a noob in the market you need customers who trust you more than you need money, even if that is the major component.

Incentive based publicity, app-based access and so much more can be integrated when you are venturing into the digital marketing field. Save a great chunk of your marketing plan for advertisement and developing your selling strategy which involves letting people know too. Therefore, chart out that plan which helps you stay afloat and gets you people. The stronger the campaign, the better it is. You never know, you might trending on Twitter for all the hashtags that your rolled out.

Source: Importance of Online Reputation Management for your Business

What is Google Broad Core SEO algorithm and its impact on Page Ranking?

Page ranks are literally everything that blogs and websites try for. If the search index is higher, the better performing your website is. It is what ensures that you get the best traffic which translates into revenue. It is important that the pages be optimized in such a way that it doesn’t slip beyond the first five, because users steer away from the other results on a natural instinct.

The broad scope, the algorithm is all that search engines take into account, churn it in their algorithms to find out what exactly should be the page score such that it features higher on search results.

Changes in the Google Algorithm have significantly impacted several pages across the web. A confirmation from the horse’s mouth confirms that there have been multiple changes as a part of the annual 500-600 times change that is a part of the process. Officials confirmed that they are not focused on eliminating low-quality pages, but only enhancing the algorithm such that the search results turned out are better.

But what is the broad core algorithm everyone is talking about?

We are aware of the SEO rules. We know how it is beneficial when the interaction of the website and the search engine is concerned. Broad core algorithm is focused on updating the search results. The update clues contain a few catches which has to be borne in mind before you go heads on into updating the website.

The focus is targeting around turning out better search results, nothing wrong with the site rankings or the content, no fixes to lost site ranking, and venturing into the clear scenario where it is a content issue and not a quality issue for the website.

It is an algorithm which covers a broader range of scenarios which gives it the name Broad core. This is to ensure better search results and focus on the content. The main objective is to focus, fetch and bring relative content for any sort of search query.

Transparency and its impact

It might come across as an agenda to remove the low quality websites and the indexes. However, that is not the case. Making search result optimization more transparent helps websites comply with the latest algorithm which has been rolled out. However, ignoring the updates can lead to sites missing out on reasons why sites have lost rankings.

But, the algorithm is focused on providing better responses to the queries entered in the search bar. Nevertheless, the past behavior of Google is affirmative to the fact that it was indeed another attack on the websites which have a lower index or quality. Lower quality exclusions have been a forte of Google and it is likely to stir up the same.

Did you know the Broad Core Algorithm is updated twice daily?

There was a record 665 updates on 2012 alone and the number has only risen over the past couple of years. Whether it is a Phantom release or anything of other kind, the speculation has been put to rest. The updates are focused on single intent that is, improving the user experience.

The updates are mainly for the results that are given out. It used to be keyword driven initially, and then it moved on to different patterns as Google started updating the algorithm. Eventually, it is the combination of Meta tags, content material, headers and the likes which are instrumental in rolling out better results for the user. Broad core alone is focused on understanding what the user is looking for and finds relevant content, even if it ranks lower on the quality index, to give proper results.

Wondering how it could be achieved? Well, it could be loading images and videos which are relevant, it could be having proper anchor text, it could be having external links, Meta tags, and back-links, better quality content which is quick and easy to read and long tail keywords which make sense and are not just placed out randomly for the sake of it.

Information retrieval is focused on how optimized your content is. High rankings do not appear out of the blue. It is the featured development in the page content that ensures that the page reaches a higher search index. There is no penalty if you are at the bottom of the block, but it allows you to look at the specific guidelines and make it worth the effort.

Source: Impact on Page Ranking

PBN links and its impact on SEO

What are PBN links and Is it beneficial for SEO?

Every business is trying to establish its presence in the cyberspace by ranking high in the google results. Today, new techniques get introduced that promises to help the websites with good search engine optimization results. Does every one of them work? It is questionable. One such technique is the PBN links.

So What Exactly is PBN Links?

PBN stands for Private Blog Network. It is the current trend sweeping the internet that helps any business site to gain higher ranks. It is the network that has several authoritative websites, which a help a business site to get backlinks. It builds links to the business website with the sole purpose of getting more visibility by ranking high in the SERPs (search engine pages). Nowadays a business website is a money-making machine as it can reach more customers and help the business grow. So, it comes under the black hat SEO techniques, which is the go-to link building technique for a business website. The PBNS or the PBN sites are the part of the private blog network but are not linked with each other. So, the websites in the network have no relation to each other. It appears as natural links as no website links the other website in the network.

How Does It Work?

The group of sites involved in the network are either expired or sold off. The web domain remains even after the expiration. So, the business websites can purchase such domains from sale or auction. It is linked to the business site to ensure the business website gets the trust and authority.

Benefits Of Using It

Though it is black hat SEO, it has several benefits that tempt the business organizations to invest in them. Some of the top positive features are:

• It helps a business website trying to gain an upper hand against its competitor by enhancing the ranks in the Google search. So, the better visibility will help the business reach more customers.
• In the highly competitive market, it helps the business organization create a niche. It will aid in the visibility campaign with the high-quality backlinks.

Every business website aims to target more customers to record good growth, sales, and subscribers. So, the backlinks can reach a large customer group. It will result in increased traffic to the website from the search engine results.

Is It Beneficial For SEO?

Although it has several positive effects, the private blog networks is more complicated to execute. The creation, effective use, and maintaining the domain is complicated. From an SEO point of view, it is against the Google guidelines. It is difficult to make the different websites look independent from the business website. Some of the other reasons that make it bad for the SEO are:

• The main issue is the high cost of developing and marinating the network. Even with getting the domains from auctions, it will cost high to acquire and maintain a good domain.
• The high-quality private blog networks can help a website rank higher in the search results. But, many networks lack quality and have safety issues. So, it does not last for a long span of time. The backlinks with little/no effect cause a website more harm than anything good.
• The link come under black SEO practice, so it is unnatural. The Google search engine frowns on the use of the unnatural tactics. The practice may offer instant results leading to many business websites opting for it to enhance their web visibility. But, it gives more bad results than good.
• Google can penalize the business website using the private blog networks. Google has filters to detect the presence of such networks resulting in severe penalty. So, it can result in getting banned from appearing in the search results. It will cause the website to lose its web presence leading to customer loss.

Google gives importance to the good content strategy compared to the instant backlinks. The only guideline Google offers with regards to ranking is about the Ad Words. As the Ad Words contributes to the major revenue, the Google refrains from divulging more information. So, how to know the effects of private blog networks? Get the guidance from a trusted and reliable platform to know more about it and take the right decision about the business website.

Source: PNB Links

Reasons Why Digital Marketing should be used for Small Business?

Reasons Why Digital Marketing should be used for Small Business?

Digital marketing is a great way of letting your products known to the general public. Gone are the days when people depended on TV advertisements and huge hoardings to get information. People do seek out for new options and trends and they anyway do it through social media and other digital platforms. Internet and search engines have become easier way to gather information. What if your business get noticed by the people on various popular and reputed digital platform? It may bring a positive impact on the minds of the people.

Integration in YouTube Ads, Facebook posts, sponsored tweets and major Instagram posts are only next to normal these days. when you are just starting out, you digital marketing campaign does matter a lot because you are new, and people do not know about you. If people do not know about your or are not aware of your product, why, rather how would they purchase it. Be it retail or software, advertising is essential. And the source of advertisement or digital marketing should have a better client reach affecting the calculated target audience.

As more and more people get to know about you through these digital mediums or if your digital marketing strategy works, it will bring out the customer to you. It could be through pop up ads or through your website which gives them a fair idea of the product you are offering. It could be services too! However, the information has to be complete and accurate. As a noob in the market you need customers who trust you more than you need money, even if that is the major component.

Incentive based publicity, app-based access and so much more can be integrated when you are venturing into the digital marketing field. Save a great chunk of your marketing plan for advertisement and developing your selling strategy which involves letting people know too. Therefore, chart out that plan which helps you stay afloat and gets you people. The stronger the campaign, the better it is. You never know, you might trending on Twitter for all the hashtags that your rolled out.