How to Unlock 7 Hidden Secrets in the SERP

                             How to Unlock 7 Hidden Secrets in the SERP

If you are looking to establish your business, then you need to know about the Search Engine Page Results (SERP). The SERPS are evolving consistently from the early days of the search. Every search engine strives to bring the result that focusses on the user intent. The ultimate goal is to appease the users searching for a product or service on the internet. Google encompasses the diverse content-type modules in the SERP to give a universal search experience to the users. The users can find answers to their queries from featured snippet or highlighted content that may include AdWords or Bing Ads. To keep updated with the cyber market world, you need to know certain tips that will help with the SERP relating to your business.

#1. Mine Information from PPC.
You need creative SEO techniques that can generate good traffic to your site. You are trying to get a foothold in the competitive industry, so you need to dominate the top of the search page to attract traffic. If you are using paid services like Pay-per-click, then you can add a few things with the ads to attract customers. You need to identify the calls-to-action keyword related to the products or services that will increase the efficiency of the content in the ads. Therefore, your team must do proper research that will give an edge over your peers. Use content that will promote your conversion goals. Add elements in the ads that will enhance the tactics to give you an advantage over the competitors.

#2. Use Paid Data to Know the Value of Keyword.
You need to identify the top keyword that will enhance the value of the content and provide more visibility. The Cost-per-click (CPC) data is helpful in understanding the keywords that are important to your business. The purchase-intent keyword (lower-funnel) cost higher than the other keywords. So, it is important to determine the precise queries that will prove a great investment. If the keywords offer great returns, then you can take the decision to get organic ads or paid advertisement. Google Adwords and Bing Ads offer you the service once you sign-in, but third-party software offer you data for free. Tools like SEMrush and SpyFu will offer limited data without spending money that will help you find valuable keywords.

#3. Use Paid Search to Determine the Complexity of Peer’s Landing Page.
Though this tip does not come under the SERP, it still offers you an insight into the competition you face in the cyber world. You can monitor your competitor’s landing page to check its complexity.
If it is different from the main site, then it uses sophisticated code to attract customers. You can understand the language with the condensed content that works for the conversion.
Your competitor may not use a special landing page, in such cases, you need to understand the tactics they use for better visitor conversion. It may vary from email marketing, e-commerce purchase to direct calls.

#4. Check Out the Newsbox.
You need to check the Newsbox for its position on the Google and Bing search engines to identify the keywords that will give you visibility. You need to add it in your SEO content that will connect the brand and topic to give you the desired results.

#5. Plan for Local and Non-local results.
You need to strategize and set expectation according to the competition you are facing in the market. Many search engine result gravitates the non-local results that have a history of strong online purchase behavior. So, understand the competition and set goals accordingly.
#6. Scrutinize the Information in SERP
You need to keep track of the broad searches that will give information about the brand Google associates with for broadest themes. Know the reason for it and implement it on your site. Keep an eye out for negative remarks. Keep track of Google’s Knowledge Graph for better understanding.

#7. Optimize and Secure Knowledge Graph.
You can utilize Google My Business to partially control the Knowledge Graph. You can gain partial control by establishing your brand with strong user-intent that will make you more visible.
If you want to get ahead in the race, then monitor the Knowledge Graph to identify the differences in brand searches. You can also include icons (social media chiclets) in the Knowledge Graph to establish your strong presence in the social media pages.

Source: Omniscient It Solutions